Monthly Archives: March 2018

How to win (not lose) an election

 

In essence the plan to win an election is easy, it can be described in four easy steps.

  1. Brand your leader in a positive light
  2. Have a platform that is friendly and believable
  3. Frame the other parties, and their leaders as less than undesirable
  4. Do not make any errors or missteps

Since the loss to the Liberals in 2003 the Ontario Progressive Conservative Party have tried three times to get back to government. Looking at the four easy step lets revisit the elections of 2007, 2011, 2014 and look ahead to the 2018 election.

2007 Election Result: Liberal Majority

The story of the 2007 election was that the Liberals were able to frame Leader John Tory on the promise to publically fund faith-based schools. Tory was branded as out of touch with Ontarians on this issue and the majority of the voters disagreed with the idea of extending funding past the Public and Catholic school boards. While all parties were able to manage the first two steps, the PC’s lost the war in step three and with a flip flop to hold a free vote on the funding issue – John Tory was the leader with the largest misstep.

2011 Election Result: Liberal Minority

Both the PC’s and NDP had new leaders. The Liberals stuck with Dalton McGuinty who was not experiencing the same popularity as he did four years earlier. The trouble was that Ontario voters did not know who Tim Hudak was. The PC’s failed to capitalize on a new leader facing a tired Premier who really should have lost as the City of Toronto had voted in populist Rob Ford as Mayor and the Liberals federally were taking a pounding. The problem was not branding Hudak as the guy Ontario needs; rather going with a leader Ontario knew was the better option for the voters. As for the four steps, the PC’s lost number 1, and didn’t do well enough in the other three to recover from a lackluster branding of their leader.

2014 Election Result: Liberal Majority

This was an election Tim Hudak had in the bag, and lost it with not bad policy – but bad branding. The Liberals had a new Premier, Kathleen Wynne, who took over after McGuinty rolled up his sleeves for a press conference and threw in the towel. Polls were tight between the Liberals and PC, but Conservatives thought they had a winner of a platform. The double double of creating 1 million jobs in 10 years along with reducing the civil service through attrition by 100,000 was labelled as bad math and Hudak would fire 100,000 government workers. The PC’s were not able to define their message ahead of the Liberals doing it for them. The PC’s lost all four steps of how to win an election.

2018 Election Result: TBD

Up until the end of January this was Patrick Brown’s election to win with a leader that was doing well and the People’s Guarantee platform, then stuff happened and the PC’s held a lickety split leadership and elected Doug Ford to lead the party to the June 7th election. Wynne was sinking in the polls, and the PC’s had high polling results, without a leader. Ford is the new guy, but he’s not inexperienced and so far neither Wynne nor the NDP have been able to put a label on him. The liberals will have to hang all their hopes on their election budget, however Ontarians seem to be seeing through the “buy your vote” spend to win platform. Andrea Horwath is in this for the third time running leader for the NDP.

Looking at our four steps, Doug Ford is a brand in itself, so far it’s a brand that people are not running away from, the polls still indicate a huge loss for Wynne and big win for Ford. With Ford dumping most of the People’s Guarantee, he has to present a platform that voters will see as sensible and achievable and he is clearly making his point that the Liberals are done. All that is left is for Doug Ford is to avoid the misstep history that claimed John Tory and Tim Hudak and finally bring the PC’s back to government.

Thank you for reading #RedHeartBlueSign, to catch all my posts and be notified as new ones come up please follow me on WordPress. I can be found Twitter @robertdekker, @rdmediaottawa and on Facebook at http://tiny.cc/n5l97. If you prefer email, please contact me at rdmedia@bell.net

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Political Smoke & Fire

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In one day the Ontario NDP revealed major planks of their platform, the Ontario Liberals used prorogation and had the Lt.-Governor to read a list of election promises, I mean a speech from the throne, and in the same evening the Ontario PC Party held a Unity Rally. Tanya Granic Allen, Caroline Mulroney, Christine Elliot joined leader Doug Ford and 2000 Party members came together against one person – Kathleen Wynne.

In the events of that day, it turns out it was all a smoke screen, because after the smoke cleared we saw that the fire of an energetic campaign was just catching. In the 74 days (at the time this was posted) leading up to the June 7th Ontario election, expect to see more smoke behind a lot of fire. All parties have enough to battle that each of the three main parties will put up a smoke screen while fanning flames to get their own supporters out to vote.

Typically we think of smoke and mirrors, but in politics it is smoke and fire.

Let’s start with the NDP. To understand the dilemma Andrea Horwath has, Kathleen Wynne has moved the Liberals so far left that they are claiming some of the NDP’s ideas as theirs. Wynne introduced OHIP+, free prescriptions for everyone under 25, and now with the throne speech, they are going full blown Pharmacare. These are classic NDP platform ideas. They’ve never had to really cost them out because the Liberals have taken them and implemented them. So what’s Ms. Horwath to do? With the Liberals camping their election plans the NDP backyard, they need to hide that they are not relevant anymore. They need to come out with fire that Liberals are just “Leftist Lightweights” that the socially conscience need to come home to the Orange.

NDP Smoke: Don’t believe the rhetoric that the NDP will break the province, the Liberals have already done that

NDP Fire: We thought of it first, Wynne implemented it. Vote for the original.

You just know that the Liberals, and I mean every liberal in North American is going to throw everything they have at Doug Ford and the Ontario PC Party. It’s already started with American media outlets wondering how a ‘mini-trump’ could be elected in Canada these days? Liberals have nothing else, their accomplishments are tarred by spending, scandal and guilty verdicts.  Coming out of the PC Leadership Ford was the best hope and their worst fear that Kathleen Wynne could have. So what is Ford and the PC team to do? Let Ford be Ford he is his best PR machine.  He is not his brother, he not #45, he is Doug and Doug won over the PC Party Membership and the last two weeks has seen him tour  the province and unite Ontario PC voters.

PC Smoke: You don’t know the real Doug Ford, when you do, you’ll be better for it.

PC Fire: We can’t afford Liberals, they can’t find saving because their friends are taking your money, I will find the savings.

What is there to say about the Ontario Liberals and Kathleen Wynne that polls, commentators and 8 out of 10 Ontarians haven’t already said; ‘there is no way she can win this election’, ‘why is she even running, why not step down’. Never underestimate just how hard an Ontario Liberal Leader will work in a campaign. First though Wynne has to get past just how much Ontarians have had enough of her and her government. Having Ford as her main opponent just might be her best weapon, if Ontarians are willing to…

Liberal Smoke: Never mind what we’ve spent, look what we got you!

Liberal Fire: You don’t know the real Doug Ford, when you do, you won’t like him.

Take cover, the writ drops soon!

Thank you for reading #RedHeartBlueSign, to catch all my posts and be notified as new ones come up please follow me on WordPress. I can be found Twitter @robertdekker, @rdmediaottawa and on Facebook at http://tiny.cc/n5l97. If you prefer email, please contact me at rdmedia@bell.net

Ford, by the Headlines

Sometimes there is no need to read the complete story when the headline says it all. Minutes after Doug Ford’s victory in the Ontario PC Party leadership, the headlines starting appearing. Put the headlines together and you practically have the whole story.

img_20180312_2030319.jpg

Ontario PC Leadership a toss up between Christine Elliot, Doug Ford poll suggests

cbc.ca, Friday March 9, 2018

Ontario PC Party members jeer as they’re kicked out of conference hall

Globalnews.ca, Saturday March 10, 2018

Doug Fords wins Ontario PC Leadership after chaotic party Race

Toronto Star, Saturday March 10, 2018

With Doug Ford’s victory, a populist wave sweeps into Ontario

The Globe and Mail, Sunday March 11, 2018

Surprise and Uncertainty in Ottawa after Doug Ford wins PC Leadership 

cbc.ca, Monday March 10, 2018

Ironically, Doug Ford wins PC Leadership – Will it be contested?

Cornwall Free News, Saturday March 10, 2018

 

 

Christine Elliot won’t concede PC Leadership Race

iPolitics, Saturday March 11, 2018

Kathleen Wynne says Doug Ford’s victory ‘changes little’ for Ontario Liberals

CBC News, Sunday March 11, 2018

IS ONTARIO ‘FORD NATION’?

Ottawa Citizen Monday March 12, 2018

Christine Elliot concedes Ontario PC Leadership to Doug Ford

The Chronicle Herald, Sunday March 12, 2018

FORD DRAGS PC’s EVEN DEEPER INTO THE ABYSS

Randall Denley, Ottawa Citizen, Monday March 12, 2018

PC Rank and File told their wise ones where to go

David Reevely, Post Media, Monday March 12, 2018

FORD RULES ONTARIO TORIES AFTER CHAOTIC LEADERSHIP VOTE

National Post Monday March 12, 2018

Embattled Liberals have never had more ammunition

Chris Selley, National Post, Monday March 12, 2018

Doug Ford takes majority of Southwestern Ontario Ridings

London Free Press, Monday March 12, 2018

Doug Ford can win Ontario election if he keeps things simple

Tasha Kheiridden, Global News, Monday March 12, 2018

Referendum on Doug Ford may lead to a Conservative victory

Toronto Star, Monday March 12, 2018

Ontario voters face ‘stark choice’ in June says Kathleen Wynne

Toronto Star, Monday March 12, 2018

PC Party would win next Ontario election despite dislike of Doug Ford

Toronto Star, Monday March 12, 2018

Thank you for reading #RedHeartBlueSign, to catch all my posts and be notified as new ones come up please follow me on WordPress. I can be found Twitter @robertdekker, @rdmediaottawa and on Facebook at http://tiny.cc/n5l97. If you prefer email, please contact me at rdmedia@bell.net

Apologies to Chris de Burgh

Liberals in Red

Trudeau and Wynne are fading away, on Election Day

81% here, want Wynne to go awayDon’t touch the hard drives

Everyone knows Hydro rates are way too high

All Ontario wants is for Wynne to say bye-bye

The past seven days have been monumental for Liberals, or rather against them. Two8600113
polls have come out that indicated the Liberals are in trouble. The first poll, a national poll indicated that only 33% of Canadians would vote for Justin Trudeau, putting him back in the seats of the opposition. The poll had 38% of Canadians voting the Conservatives back into government. Even more striking is that in Ontario that same Ipsos – Global News Poll had the Conservatives grabbing 43% of the voter preference. Ontario is the key for any party to sit on the government side in Ontario.

Still in Ontario, a  Toronto Sun Poll says that 81% of Ontario voters do not want Kathleen Wynne and the Ontario Liberals in government. The poll showed that 44% of Ontarians would vote for the Ontario PC Party, 24% support the Ontario NDP. Only 19% support Kathleen Wynne. These are astounding numbers and may have a dramatic effect on ridings that normally are never considered in play for either of the current opposition parties. These are numbers that turn the red seats blue in South Western Ontario and Eastern Ontario. These numbers turn Liberals seats in Toronto to a toss up. For purposes here, I’d like to look at two ridings in Ottawa; Ottawa Centre and Ottawa Vanier.

For the Liberals, the two ridings are tales of two candidates. One that is strong and possibly the next leader of the Ontario Liberals, the other won in by election little more than 2 years ago by a less than strong candidate.

In Ottawa Vanier, in 2014, the Liberals had a 33% cushion on PC Martin Forget and in the 2016 by election that cushion dropped 19%. By election results showed erosion by the Liberals to the Ontario PC’s. NDP support remained steady between 2014 and 2016. The Sun poll, if it holds, is a sign that even a virtual stronghold like Ottawa Vanier is now a possible gain for the Tories. Under Madeleine Meilleur the riding would stay Liberal. With MPP Nathalie Des Rosiers campaigning for Wynne, Ottawa Vanier is no longer a liberal guarantee.

Onto Ottawa Centre, where I ran twice for the Ontario PC Party. Reading these poll results makes a two-time candidate like me almost giddy with the possibilities. In 2014 my team and I increased the PC vote to within striking distance of the NDP for second place in the riding.

Yasir Naqvi’s plurality in the riding is at risk based in these new polling results and in a best-case scenario, even puts his leadership bid at risk – if he cannot keep the riding. Why? In analysing poll results from 2014, the Liberals made gains on the left taking votes from the NDP. With the Liberals constantly moving left in policy, it’s going to be difficult for the Andrea Horwath to move to the right to capture back some of the vote they lost between 2011 and 2014.

With numbers like 81% and 44%, the Ontario PC Party has the chance to claim not only two ridings previously out of reach for generations, but also seats in Orleans, Glengarry-Prescott-Russell and Ottawa South.

Who gains? The PC vote? There’s a lot a room to have the Tories move left with a progressive platform while not forgetting our conservative values. A platform like the People’s Guarantee with a new leader will do just that.


Thank you for reading #RedHeartBlueSign, to catch all my posts and be notified as new ones come up please follow me on WordPress. I can be found Twitter @robertdekker, @rdmediaottawa and on Facebook at http://tiny.cc/n5l97. If you prefer email, please contact me at rdmedia@bell.net